# AMUSA GANIYU OJO - Highly Accomplished Marketing Coordinator
Source: https://hello.cv/ganiyuamusa
Akure

## Links
- Email
- Phone

## About
Highly accomplished Marketing Coordinator with over 19 years of progressive experience in educational publishing and sales, specializing in market development, product promotion, and strategic stakeholder engagement. Proven leader in orchestrating statewide marketing initiatives, optimizing sales team performance, and significantly expanding organizational market presence through data-driven campaign development and robust customer relations.

## Work
### State Marketing Coordinator | Spectrum Books Limited Publishers
Currently leads state-level marketing strategies and sales team supervision for educational publishing across Ekiti and Ondo States, driving promotional campaigns and market intelligence.
- Developed and executed comprehensive state-level marketing strategies, significantly enhancing brand visibility and market penetration across Ekiti and Ondo States.
- Supervised and mentored a team of Spectrum Direct Sales Agents (SDSAs), leading to improved sales effectiveness and agent performance through targeted training and support.
- Orchestrated and drove promotional campaigns that consistently exceeded sales targets, contributing directly to regional revenue growth for educational products.
- Prepared detailed market intelligence reports, providing crucial insights into competitive landscapes and market trends to inform strategic decision-making and maintain a competitive edge.
- Managed state marketing budgets to optimize resource allocation and maximize return on investment, simultaneously building and nurturing robust relationships with key educational stakeholders.
### Senior Educational Sales Representative | University Press PLC
Served as Senior Educational Sales Representative, conducting market research, developing marketing plans, and strengthening customer relationships for educational products.
- Executed comprehensive market research initiatives to identify and capitalize on new sales opportunities, directly contributing to expanded market share for educational products.
- Formulated and implemented effective marketing plans for diverse educational products, driving significant increases in product adoption and sales performance.
- Strengthened critical customer relationships through proactive engagement and support, resulting in enhanced client loyalty and improved product penetration within the educational sector.
### School Counselor / Teacher | Calvary International Group of Schools
Provided counseling and academic enhancement programs, organized school orientation, and supported accreditation processes as a School Counselor and Teacher.
- Designed and delivered effective counseling and academic enhancement programs for students, contributing to improved academic performance and holistic personal development.
- Successfully organized and facilitated school orientation programs for new students and staff, ensuring smooth integration and clear understanding of institutional values.
- Provided critical support for school accreditation processes, ensuring compliance with educational standards and contributing to the institution's recognized quality.

## Education
### Educational Management
### Guidance & Counselling
### Agricultural Education / Hearing Impairment Studies
### Education

## Awards
### Outstanding Teacher
2013-01-01
Recognized for exceptional teaching performance and dedication during the 2012/2013 academic session.

## Languages
- English

## Skills
### Marketing Strategy
Proficient
- Market Development
- Product Promotion
- Brand Positioning
- Campaign Development
- Sales Enablement
### Stakeholder Management
Proficient
- Stakeholder Engagement
- Customer Relations
- Relationship Building
### Team Leadership
Proficient
- Team Leadership
- Supervision
- Mentoring
- Sales Team Management
### Market Research
Proficient
- Market Research
- Competitive Analysis
- Market Intelligence
- Data Analysis
### Software Proficiency
Proficient
- Microsoft Office
- SPSS
- Data Management
- Reporting

## Interests
### Traveling
### Reading
### Research
### Meeting New People

## References
### References
Available upon request.

## Source
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