AMUSA GANIYU OJO

Highly Accomplished Marketing Coordinator
Akure, NG.

About

Highly accomplished Marketing Coordinator with over 19 years of progressive experience in educational publishing and sales, specializing in market development, product promotion, and strategic stakeholder engagement. Proven leader in orchestrating statewide marketing initiatives, optimizing sales team performance, and significantly expanding organizational market presence through data-driven campaign development and robust customer relations.

Work

Spectrum Books Limited Publishers
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State Marketing Coordinator

Akure, Ondo State, Nigeria

Summary

Currently leads state-level marketing strategies and sales team supervision for educational publishing across Ekiti and Ondo States, driving promotional campaigns and market intelligence.

Highlights

Developed and executed comprehensive state-level marketing strategies, significantly enhancing brand visibility and market penetration across Ekiti and Ondo States.

Supervised and mentored a team of Spectrum Direct Sales Agents (SDSAs), leading to improved sales effectiveness and agent performance through targeted training and support.

Orchestrated and drove promotional campaigns that consistently exceeded sales targets, contributing directly to regional revenue growth for educational products.

Prepared detailed market intelligence reports, providing crucial insights into competitive landscapes and market trends to inform strategic decision-making and maintain a competitive edge.

Managed state marketing budgets to optimize resource allocation and maximize return on investment, simultaneously building and nurturing robust relationships with key educational stakeholders.

University Press PLC
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Senior Educational Sales Representative

Akure, Ondo State, Nigeria

Summary

Served as Senior Educational Sales Representative, conducting market research, developing marketing plans, and strengthening customer relationships for educational products.

Highlights

Executed comprehensive market research initiatives to identify and capitalize on new sales opportunities, directly contributing to expanded market share for educational products.

Formulated and implemented effective marketing plans for diverse educational products, driving significant increases in product adoption and sales performance.

Strengthened critical customer relationships through proactive engagement and support, resulting in enhanced client loyalty and improved product penetration within the educational sector.

Calvary International Group of Schools
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School Counselor / Teacher

Akure, Ondo State, Nigeria

Summary

Provided counseling and academic enhancement programs, organized school orientation, and supported accreditation processes as a School Counselor and Teacher.

Highlights

Designed and delivered effective counseling and academic enhancement programs for students, contributing to improved academic performance and holistic personal development.

Successfully organized and facilitated school orientation programs for new students and staff, ensuring smooth integration and clear understanding of institutional values.

Provided critical support for school accreditation processes, ensuring compliance with educational standards and contributing to the institution's recognized quality.

Education

Akure, Ondo State, Nigeria

M.Ed

Educational Management

Akure, Ondo State, Nigeria

B.Ed (Hons)

Guidance & Counselling

Akure, Ondo State, Nigeria

N.C.E

Agricultural Education / Hearing Impairment Studies

Akure, Ondo State, Nigeria

SSCE

Awards

Outstanding Teacher

Recognized for exceptional teaching performance and dedication during the 2012/2013 academic session.

Languages

English

Skills

Marketing Strategy

Market Development, Product Promotion, Brand Positioning, Campaign Development, Sales Enablement.

Stakeholder Management

Stakeholder Engagement, Customer Relations, Relationship Building.

Team Leadership

Team Leadership, Supervision, Mentoring, Sales Team Management.

Market Research

Market Research, Competitive Analysis, Market Intelligence, Data Analysis.

Software Proficiency

Microsoft Office, SPSS, Data Management, Reporting.

Interests

Traveling
Reading
Research
Meeting New People

References

References

Available upon request.